ESTABLISHED IN 1888. J. H. RUGGLES Mgr. Robert and Linn Luce. Readers of Newspapers and Dealers in Newspaper Information We read more papers than are read by any other bureau in the World. THE PRESS CLIPPING BUREAU 13 CHAMBERS STREET. New York, March 21, 1898. D. A. H. OFFICES IN BOSTON-CINCINNATI-DENVER Mr. Wilford Woodruff, Salt Lake City, Utah. Dear Sir: You must be interested, to a very great ...

Press Clipping Bureau Mar. 21 [18]98

ROBERT AND LINN LUCE, READERS OF NEWSPAPERS AND DEALERS IN NEWSPAPER INFORMATION UNDER THE NAME OF THE PRESS CLIPPING BUREAU AT 13 Chambers St., New York, 68 Devonshire St., Boston, Neave Building, Cincinnati, P.O. Box 1709, Denver. (Address the Nearest Office.) Established in March, 1888; now reading more than three thousand newspapers a day, and putting out more than three million clippings a year. TERMS: Five Cents a Clipping on Personal Orders and ...

IN EXPLANATION. Purpose—The purpose of the Press Clipping Bureau is to supply people with those matters of especial interest to them printed in the newspapers of the country. Ground Covered.—It reads papers from every region of the United States and Canada, including all the dailies of large cities, most of the dailies of small cities, and thousands of weeklies. A cus- tomer may limit his order to any group of States, or any single State. Delivery.—A daily service is given whenever it is asked; otherwise its frequency depends on the size ...

informed at once if we are sending classes of mat- ter that are not wanted. Duplicates.—It is not our intention to send any customer repetitions of the same fact, or copies of the same comment, unless they are specifically requested, but some duplication is unavoidable. Credit is given for duplicates returned at once or at the end of each month. Trivialities.—We decline to undertake that our employees shall exercise any judgment on ques- tions of triviality. We sell memory, not discrimi- nation. Customers are asked to bear in mind that though more or less of ...

CLIPPINGS IN BUSINESS. Clippings are of use to any business man seek- ing business or doing business outside his own neighborhood. They give earliest information of all State, county, city and town appropriations; keep sub- scribers posted on the published projects of corpor- ations, military and civic organizations, political and athletic clubs, fraternal and religious societies; and transmit information on a great variety of other enterprises involving the expenditure of money. In no other way can this information be so thoroughly, accurately, and promptly obtained, as it is here taken directly from the local press ...

places too small to have "blue books"; members of literary and fraternal organizations; men assessed to pay taxes of $100 or more; school graduates; young people interested in theatricals and all kinds of amateur sports; invalids; etc., etc. Corporations and capitalists keep posted by clippings about State and municipal legislation affecting their interests; the attitude of the press; public sentiment; attacks on general policies or the acts of agents and subordinates; the work of competitors, and particularly criticisms of rival systems or undertakings; accidents that may result in damage suits; court decisions; financial com- ment. We ...

IN CONSTRUCTION LINES. Dealers in building supplies, — in materials, in fixtures, in furniture, — nowadays invariably make use of some source of information about construc- tion work. They may get it from contractors', architects', building, or real estate journals; or from type-written bulletins. In each of these cases the great bulk of the news in reality comes from local newspapers. We have for sale the source it- self, that is, the newspaper item, which is prefer- able for several reasons: First, re-publishing takes time; the journals are printed either weekly or monthly, and their news must ...

nothing of promptness, exhaustiveness, accuracy, and the trouble of handling many trade papers. In short, we believe that clippings furnish the most and best building news at least cost. We make no pretence that a clipping is more than it shows on the face. If there are errors in it, the fault is the newspaper's, not ours. We do not guarantee to send everything; we send all our readers can find. We send much useless matter, but thereby we make sure that no useful matter shall be lost through our own exercise of judg- ment ...

FOR TRADE AND CLASS PAPERS. Through practical experience in the editorial and business management of two class papers, we were led to realize the helpfulness of clippings to class and trade journals, and were enabled to de- velop our business in this line with results mutu- ally beneficial to publishers and ourselves. For some time we have been serving more than a hun- dred of these publications, and believe we are safe in saying that we serve more trade papers than all the other Bureaus in the country put together. Among them are most of the leading journals ...

respondent, whether paid a salary or commission. On the other hand, by the use of clippings it is pos- sible for a paper to dispense entirely with corres- pondence, and we have seen issues of trade journals made up almost entirely with the scissors, that were readable and profitable. The service is economical because we read a great many more papers than it would pay any one journal to exchange with, and because it costs little more to read for a hundred papers than for one. Comments from Trade Papers. "Your service has been very satisfactory ...

PERSONAL AND POLITICAL WORK. The idea of the clipping business was first developed in personal lines, and in them its appli- cation is so obvious as hardly to need explanation. Public men, authors, artists, actors, musicians, — all are interested in what the newspapers say of them, or the things in which they are concerned. To the political candidate the Bureau is a big boon. The bulk of the clippings come from papers that he does not ordinarily see, cannot easily get at, has not time to read. From them he learns the strength and the ...

material for publication, information to aid opera- tions, or comments to guage public opinion. To the specialist in my line of public work the Bureau offers a constant supply of information and material. To the man with a hobby, whether it be phil- ately, numismatics, chess, whist, or any other of the thousand and one things that serve as avoca- tions or recreations, the Bureau is a labor-saving device that helps gratify tastes and ambitions. In the way of gathering "scraps," it does for any man what no man could do by himself. Obituary notices ...

189 TO ROBERT AND LINN LUCE, The Press Clipping Bureau, 13 Chambers St., New York, 68 Devonshire St., Boston, Neave Building, Cincinnati, P. O. Box 1709, Denver. (Address the Nearest Office.) You may send to the address below until otherwise ordered, newspaper clippings re- lating to [four empty lines] for which I agree that the price shall be five cents a clipping, and not less than a dollar a month, payable monthly, rebate to be ...