PERSONAL AND POLITICAL WORK.
The idea of the clipping business was first
developed in personal lines, and in them its appli-
cation is so obvious as hardly to need explanation.
Public men, authors, artists, actors, musicians, —
all are interested in what the newspapers say of
them, or the things in which they are concerned.
To the political candidate the Bureau is a big
boon. The bulk of the clippings come from papers
that he does not ordinarily see, cannot easily get at,
has not time to read. From them he learns the
strength and the weakness of his opponent, sees
where he can fortify his own candidacy, learns what
pitfalls to avoid, finds who are really his friends.
Campaign committees find clippings useful in
much the same way. From them they keep posted
on the development of the campaign and the nature
of the local work.
For every public man it is important to know
the sentiments of his constituents on the questions
he may have opportunity to debate, in order that he
may keep in touch with them, and not needlessly
run counter to their wishes. Furthermore, clip-
pings furnish the material for many a speech and
many a magazine article.
So far as curiosity goes, the families of public
men are often more interested in what is said of
them than are the public men themselves. Many
persons holding elective or executive offices have
ordered clippings partly to gratify the interest of
wives, sons, daughters, or parents.
Another element of value in clippings not to
be lost sight of is what may be called their bio-
graphical or auto-biographical value. Statesmen
formerly had time to keep voluminous diaries;
today they can rarely attend to such matters. Clip-
pings will serve somewhat the same end.
Departments, Commissions, Bureaus, Etc.,
order clippings to secure data for statistical work,
PERSONAL AND POLITICAL WORK.
The idea of the clipping business was first
developed in personal lines, and in them its application is so obvious as hardly to need explanation.
Public men, authors, artists, actors, musicians, —
all are interested in what the newspapers say of
them, or the things in which they are concerned.
To the political candidate the Bureau is a big
boon. The bulk of the clippings come from papers
that he does not ordinarily see, cannot easily get at,
has not time to read. From them he learns the
strength and the weakness of his opponent, sees
where he can fortify his own candidacy, learns what
pitfalls to avoid, finds who are really his friends.
Campaign committees find clippings useful in
much the same way. From them they keep posted
on the development of the campaign and the nature
of the local work.
For every public man it is important to know
the sentiments of his constituents on the questions
he may have opportunity to debate, in order that he
may keep in touch with them, and not needlessly
run counter to their wishes. Furthermore, clippings furnish the material for many a speech and
many a magazine article.
So far as curiosity goes, the families of public
men are often more interested in what is said of
them than are the public men themselves. Many
persons holding elective or executive offices have
ordered clippings partly to gratify the interest of
wives, sons, daughters, or parents.
Another element of value in clippings not to
be lost sight of is what may be called their biographical or auto-biographical value. Statesmen
formerly had time to keep voluminous diaries;
today they can rarely attend to such matters. Clippings will serve somewhat the same end.
Departments, Commissions, Bureaus, Etc.,
order clippings to secure data for statistical work,